Ferdinando Principiano

Pioneer of natural viticulture in the Langhe

A Piedmont winemaker with a unique trajectory

Ferdinando Principiano is a dynamic winemaker from the Piedmont region of Italy . Having begun his career in the mid- 1990s , he was initially drawn to modern winemaking methods . However, in 2004 , he radically changed his approach by adopting natural viticultural practices .

A reconversion towards the living

He eliminated the use of pesticides and chemical yeasts , favoring viticulture that respects the environment and soil health . His family estate , founded in 1993 and managed by the third generation of the Principiano family , has become a model of natural viticulture .

Ferdinando Principiano banned weedkillers and other chemicals , opting for minimal intervention in the cellar . This approach reflects a deep respect for the land and the winemaking traditions of the Langhe region.

Natural, fresh and digestible Barolos

Ferdinando's wines , particularly his Barolos , are renowned for their freshness and drinkability . These characteristics are the result of his natural winemaking philosophy , which aims to produce authentic and expressive wines of the terroir .

Principiano wines are highly valued on the international market , seducing wine lovers and critics with their purity and complexity .

A demanding but sustainable transition

The transition to natural practices was not without challenges . It required an adaptation of growing and winemaking techniques, but Ferdinando persisted , convinced of the long-term benefits for the vines , the wine and the environment .

This approach has not only improved the quality of its wines , but has also strengthened the sustainability of its estate .